Gant Rugger Press Release

Gant Rugger's Designer Christopher Bastin stumbled across John Thornley of U.S. Royalty on a visit to NYC thinking they where the perfect GANT Rugger band. Said and done, John came along for the AW2010 shoot (Rockstar? Check. Model? Check) Herr. Bastin realized these boys kicked it with all Americana vibe that embodies the unique attitude of Gant Rugger and the collaboration has deepened ever since.

Stoffe (as we lovingly know Christopher Bastin) found the band to be a great source of inspiration, which, in turn led to the boys of U.S. Royalty wearing Gant Rugger around town. Not because they had to but because they feel the connection to authentic american sportswear and have grown close to Mr. Bastin and his team.

WHY A FREE CONCERT IN CAPE COD?
"We want to give back to our brand fans and create an all american experience for people in Cape Cod and share the U.S. Royalty love. We've had so many good times in Cape Cod it's time for us to give something back: free music and free beer for the hospitable people of of Cape Cod is just a way for us to give back." - Says Gant Rugger´s designer Christopher Bastin

WHY PORKSLAP?
Porkslap Ale has been the official beer of Gant Rugger since its inception. We enjoy celebrating all achievements and each other's company with a splash of Porkslap and if we're really lucky a touch of whisky. We're really into working with a local East Coast microbrewery doing their thing to perfection. We're very grateful for Porkslap's generosity and their official involvement in this year's festivities.

Whispr Group, Inc. 
601 West 26th street, suite 835, New York, NY 10001
 

-America: +1 646 244 12 19
-Sweden: +46 76 114 92 86
www.whisprgroup.com
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